WHAT TO EXPECT

A day at the Home of AMG

The Spirit of Affalterbach experience takes you deep into the world of AMG. You are at the place where our cars are born — where heritage, engineering and passion come together. Your day begins in the AMG Private Lounge with breakfast and exclusive insights into the brand’s history — its milestones and the people who have shaped AMG.

The doors of the engine factory are open to you. You’ll see how handcrafted precision, modern technology and true dedication come together to create the engines that give every Mercedes-AMG its unmistakable identity. Step by step, you’ll experience how performance is created — and how it later becomes tangible on the road.

Performance with perspective
After the factory tour, the journey continues from the engine shop to the open road. In current Mercedes-AMG models, you’ll embark on a breathtaking drive through the Swabian countryside and into the Hohenlohe region. Winding country roads, varied stretches, wide-open views —perfect for calling up the cars’ performance with precision and discovering the differences in character, power delivery and agility. An experienced instructor accompanies you — professional, personal and always at the right moment.

Lunch in style
The route leads you to the 5-star-superior Wald & Schlosshotel Friedrichsruhe, where a gourmet lunch awaits you in an exceptional setting. Time to enjoy and xchange impressions — and to let the driving moments sink in.

Back to the Home of AMG
Back in Affalterbach, you’ll finish the day with an afternoon snack at the AMG Private Lounge. Throughout the experience, a photographer has captured special moments for you, and an exclusive giveaway will remind you of the day. Performance, brand and enjoyment—all in a single format that captures the essence of AMG.

Spirit of Affalterbach – AMG in a single day.