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Success runs in the family. And so does agility. AMG Factory Experience and driving experience in the Home of Driving Performance.

The sound of our cars that gets under your skin? It comes straight out of Affalterbach. At this unique experience, you will spend the day exploring the home of the World’s Fastest Family. During the AMG Factory Experience, you will get the exclusive opportunity to experience the fascinating ‘One man – one engine’ philosophy up close. Afterwards, you will hop into the driver’s seat of our latest Mercedes-AMG models – with highlights such as the new Mercedes-AMG GT 63 Coupé – for an adventure featuring some spectacular bends.

When you visit the World’s Fastest Family, you don’t sit at the coffee table, but behind the steering wheel. On a guided drive through the charming countryside of Hohenlohe and the surrounding area, you will try out different Mercedes-AMG models and experience the top-notch performance of our fleet for yourself. Professional instructors will show you how to harness the full potential of your Mercedes-AMG, the features at your disposal, and the ideal time to use the different driving modes.

A nine-speed gearbox and a three-course lunch: after enjoying a one-off, specially created menu at the renowned five-star superior Wald & Schlosshotel Friedrichsruhe, you will return to Affalterbach where you will end the day in like-minded company in the AMG Private Lounge.

Spend the day immersed in the history of Mercedes-AMG and experience the latest Mercedes-AMG models.

The following services are automatically included in the basic price for your booking:

  • You will drive in a variety of Mercedes-AMG models on a double occupancy basis. 
  • All parts of the event will be held in German and English.
  • You will receive first-class catering throughout your entire AMG Experience on Road.
  • The number of participants is limited to a maximum of 24 people.  
  • A professional photographer will accompany the event, and you will receive the photos after your AMG Experience on Road.

Individual arrival to Mercedes-AMG in Affalterbach
Welcome and breakfast in the AMG Private Lounge
AMG Factory Experience
Safety Briefing
Guided drive
Lunch at the Wald & Schlosshotel Friedrichsruhe
Guided drive
Snacks and farewell in the AMG Private Lounge

Programme schedule subject to change.

You need a German Class B driving licence, a European driving licence, or an international driving licence. 

You must be at least 21 years old to take part in the Spirit of Affalterbach. 

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If you have any questions regarding our events, dates or your booking, please contact us. This is how you can reach us: