WHAT TO EXPECT

Power and Performance at the Arctic Circle

Your AMG Experience begins where the road gives way to snow – deep in the Swedish winter, near the Arctic Circle. In a place that most never reach, you‘ll discover what true performance feels like.

Taking an AMG across a frozen lake is unforgettable – a moment when control meets adrenaline, and driving turns into passion. On specially prepared ice tracks, you’ll learn how to handle our high-performance vehicles with precision, fine-tuning your instincts and mastering every drift.

At the wheel of the latest Mercedes-AMG models – with powerful engines, precison-tuned suspension and studded tires – you’ll feel a level of control that redefines driving. From rear-wheel to all-wheel drive, every input is immediate—every reaction, unmistakable.

Drift through every curve in our cars such as the GT 63 Coupé. The rear axle lags deliberatelyy, grip fades – yet you carve through with unwavering control. In the quiet expanse of Arjeplog, you’ll come to understand what performance on Ice truly means.

Throughout the experience, our expert instructors are by your side. In small groups, you’ll take turns at the wheel, receiving direct and personal feedback that helps you progress with every lap.

After a day of ice and adrenaline, the AMG Lodge welcomes you with warm hospitality, Scandinavian comfort and panoramic views of untouched snowfields and the shimmering Northern Lights. Unwind over two nights of comfort, fine dining and unforgettable moments – as part of the World’s Fastest Family.

*Programme selection subject to change.