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AMG EXPERIENCE ON ICE
Advanced Week

WHAT TO EXPECT

Where precision takes the lead

Clear skies. Crisp Arctic air. Welcome to Swedish Lapland – and to an exclusive AMG Experience.

Over the course of five days, you’ll deepen your understanding of vehicle dynamics, refine your driving technique and develop an even more precise feel for controlling the car on ice and snow.

On specially designed ice tracks, inspired by the world’s most famous race circuits, you’ll work specifically on line choice, timing, drifting technique and reaction times. From the cockpit of the latest Mercedes-AMG models, you’ll gain valuable experience in a wide variety of conditions and build up greater confidence, precision and assurance lap after lap.

Personalised coaching in small groups, digital analysis tools and individual feedback help you to realise your full potential. The continuous driving time throughout the week provides the ideal foundation for consolidating driving techniques in the long term and making noticeable progress.

After intensive days on the ice, the AMG Lodge offers the perfect setting to recharge your batteries and reflect on the day’s experiences.

The following services are included in the participation fee:

  • Driving various Mercedes-AMG models in pairs
  • 4 nights at the exclusive AMG Lodge, including use of the spa and fitness facilities
  • All meals during the event, including breakfast, lunch, dinner and coffee breaks. (Excluding personal expenditure at the hotel bar)
  • Driver briefings in German and English
  • All transfers during the event from arrival (AJR) to departure (AJR)
  • A ride in the AMG Ice Taxi
  • Photographic coverage of the entire event

Day 1:
  • Individual arrival at Arvidsjaur Airport (AJR), Sweden
  • Shuttle to the AMG Lodge
  • Check-in and Safety Briefing 1
  • Shuttle to the AMG training site
  • Warm-up and driving safety on snow and ice
  • Dinner together with the instructors and all participants 
  • Shuttle to the AMG Lodge
  • Champagne reception
Day 2:
  • Breakfast in the AMG Lodge 
  • Safety Briefing 2
  • Shuttle to the AMG training site
  • Driving safety exercises on snow and ice
  • Lunch at the AMG Cottage
  • Dynamic-driving experiences on snow and ice
  • Shuttle to the AMG Lodge
  • Dinner together with the instructors and all participants 
Day 3:
  • Breakfast in the AMG Lodge 
  • Shuttle to AMG Lake
  • Dynamic-driving experiences on snow and ice
  • Lunch at the AMG Cottage
  • Action course competition
  • Top lap at the Nordschleife
  • Shuttle to the AMG Lodge
  • Dinner together with the instructors and all participants 
Day 4:
  • Breakfast in the AMG Lodge 
  • Shuttle to AMG Lake
  • Dynamic-driving experiences on snow and ice
  • Top lap at the Nordschleife
  • Lunch at the AMG Cottage
  • Race of Champs 
  • Ride in the AMG Ice Taxi
  • Shuttle to the AMG Lodge
  • Award ceremony and farewell
  • Dinner together with the instructors and all participants 
Day 5: 
  • Breakfast in the AMG Lodge 
  • Shuttle to Arvidsjaur Airport (AJR)
  • Individual departure

Programme schedule subject to Change.

You need a German class B driving licence, a European driving licence or an international driving licence. 
You must be at least 18 years old to take part in the Advanced Week. 

The AMG Experience operated zet:motion. GmbH selects locations and dates for this exclusive event where very good conditions for a unique driving experience are highly likely. The event takes place on a specially prepared open-air ice track – tailor-made for precise performance and maximum driving dynamics.

The safe and first-class execution of the event depends critically on the weather conditions required for a stable ice surface (sustained temperatures below 0°C) being present for a sufficient period before and during the event. However, even at short notice, unforeseen weather changes may occur that make it impossible to hold the event for safety reasons.

The AMG Experience operated zet:motion. GmbH therefore reserves the right to cancel the event or the entire trip, even at short notice before departure. For maximum flexibility, we recommend taking out travel cancellation and interruption insurance or booking arrival and departure tickets that can be cancelled at short notice.

Flights to and from Arvjidsjaur airport (AJR)*

Our team is happy to assist with your bookings 


Single occupancy in a vehicle: + € 6,690 instantly bookable*

You would like to have a vehicle for yourself, with which you train on all days. 


Snow mobile tour: + € 420 instantly bookable*

Carried out by an external provider on the day of departure.


Personal instructor on request*

The instructor focuses solely on you.


Accompanying person on request*

You can bring an accompanying person in a single room or a double room.


Pre- or post night stay on request*

You can extend your event by adding an extra night’s stay before or after.  


Helicoptershuttle to airport on request*

Carried out by an external provider.


*added to the basic price

Errors and omissions excepted. Images similar.

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Contact

If you have any questions regarding our events, dates or your booking, please contact us. This is how you can reach us: